What if a theatre company set up a political party? The Estonian Theatre No.99 did just that in 2010: their party Unified Estonia was a fictitious and satirical project but the majority of the population thought it was a real party. In the 44 days between the first press conference and the inaugural congress (for which 7000 believers turned up!) Unified Estonia was followed by a camera team. In the documentary Ash & Money from 2013 we see how probably the greatest performing arts event in recent European history was accomplished.