East is East

Directed by Damien O’Donnell

Our second nod to Manchester on screen is East is East, a bitter-sweet comedy about an interracial family growing up in 1970s Salford. Head of the family, George, is a popular chip shop owner and lives with his white British wife and their seven children, all of whom he expects to conform to his strict Muslim ways. Caught between flared jeans and traditional Pakistani values, tensions arise when George forces his eldest sons into an arranged marriage with two Muslim women. Will the boys live up to their father’s expectations, or will they rebel against his tyranny?

Plus Intro/ East is East has been programmed by members of our HOME Young Creatives scheme. In their special introduction to the film, the team will discuss why they chose it and how the themes still resonate in the lives of young people today.

94 minutes


Country of origin:
Great Britain

Year of production: