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Do you manage your organisation’s Facebook page? A successful page doesn’t happen by accident. To grow a large community on the social media platform you need to understand the Facebook Insights tool and use the information from it to make decisions on what sort of content you will share on your page. It’s also important to understand how Facebook decides who will see your page’s updates. In this session Independent PR and social media consultant Katie Moffat will explain the Facebook Insights tool, why certain types of content are better than others and why a Facebook ‘like’ is only one small part of building a popular page.
Who is the session for:
Anyone who runs a Facebook page for their organisation and is looking to build their community. Please note you will need a basic understanding of how a Facebook page works to get the most out of this session.