Audience members will each receive a scratch card overlaid with 10 encapsulated odours, and will be prompted at key scenes throughout the film to break the gel coating and inhale the associated aroma. These remain a surprise until the screening, but for Matilda will include the likes of fresh pancakes, chocolate cake, exploding television set and stinky fish paste sandwiches!
Scratch ‘n Sniff Cinema presents is an occasional series from producer and artist Bren O’Callaghan working with illustrator Simon Misra, who have previously scored scent accompaniments to The Wicker Man (BFI Gothic season, UK tour 2014), The Goonies (Cornerhouse 25th Birthday), The Company of Wolves (AND Festival, Grizedale Forest), My Beautiful Laundrette (HUB Festival, Salford) and Gregory’s Girl (Edinburgh Festival Fringe).
Part of a UK-wide programme led by Film Hub Wales, with the support of the BFI, which has awarded National Lottery funding, in collaboration with the Roald Dahl Estate, which is marking the centenary with the Roald Dahl 100 – a year packed full of exciting surprises and treats.
**Extra ticket allocation released!**
Matilda is the tale of an extraordinary little girl with magical powers, her horrible parents, a kindly teacher and a monstrous headmistress. Those who do wrong must be taught a lesson, and Matilda decides to teach the erring adults that every child is extra-special, and that wicked people will always be punished.
Inspired by Roald Dahl’s classic children’s book, this movie adaptation by director and actor Danny DeVito also stars Mara Wilson as Matilda, Rhea Perlman, Pam Ferris and Embeth Davidtz. This year, 2016, celebrates the 20th anniversary of this much-loved family film with a newly restored print, coinciding with the Roald Dahl 100 celebrations marking 100 years since the birth of one of the world’s greatest children’s storytellers.