Audience members will each receive a scratch card overlaid with 10 encapsulated odours, and will be prompted at key scenes throughout the film to break the gel coating and inhale the associated aroma. These remain a surprise until the screening, but for Matilda will include the likes of fresh pancakes, chocolate cake, exploding television set and stinky fish paste sandwiches!
Scratch ‘n Sniff Cinema presents is an occasional series from producer and artist Bren O’Callaghan working with illustrator Simon Misra, who have previously scored scent accompaniments to The Wicker Man (BFI Gothic season, UK tour 2014), The Goonies (Cornerhouse 25th Birthday), The Company of Wolves (AND Festival, Grizedale Forest), My Beautiful Laundrette (HUB Festival, Salford) and Gregory’s Girl (Edinburgh Festival Fringe).
Part of a UK-wide programme led by Film Hub Wales, with the support of the BFI, which has awarded National Lottery funding, in collaboration with the Roald Dahl Estate, which is marking the centenary with the Roald Dahl 100 – a year packed full of exciting surprises and treats.
