Sita has over 30 years of sales, marketing and ticketing experience in UK theatre with tenures at venues, agencies and most recently, WhatsOnStage where she was the COO for more than seven years. She now works as a freelance consultant for the industry specialising in audience development and diversification.
Sita also sits on the boards of Kiln Theatre in north London and Curve theatre in Leicester and recently stepped down as Chair of Tonic Theatre after two terms.