The Western circuit of vloggers and YouTubers is dwarfed by live-streaming in China, which in a short time has become an industry worth billions. Strange and extreme are especially popular: a boy who eats live worms or two wrestlers dipped in wet paint. Viewers comment in the form of ‘bullets’ and reward the ‘anchors’ with virtual gifts that can be cashed in the real world. Zhu Shengze followed a dozen anchors for ten months. From more than 800 hours of footage, she distilled a collective portrait of a generation for whom the online and offline worlds are tightly interwoven.