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Workshop: Facebook Advertising for Beginners

Despite recent controversies, Facebook remains the main social media platform through which to reach audiences. Ethical advertising can bring great results, so in this session Katie Moffat, Head of Digital at The Audience Agency, will explain everything you need to know in order to use Facebook Ads Manager effectively. From setting up campaigns, to targeting audiences, understanding bidding options and creating the ads themselves.

Who is this session for?

Anyone who runs a Facebook page for an organisation or business. Please note you will need a basic understanding of how Facebook works to get the most out of this session.