Presented by University of Salford, in association with The Media Festival, join Peter Cowley, Managing Director of Endemol, the production company behind Big Brother, Deal or No Deal and 8 out of 10 Cats, as he discusses multi-platform programming. Endemol is behind a growing portfolio of innovative multi-platform entertainment including Bebo’s groundbreaking online reality show, Gap Year and BBC online interactive drama Sign’s of Life. Peter will talk about his role in developing Endemol’s interactive and new media strategy in the UK, which is looking to develop into mobile, broadband and IPTV.