On 1 April 2012 Cornerhouse and the Library Theatre Company will merge to create an entirely new production based multi-artform organisation.
With a purpose-built home in central Manchester, opening in 2014, the new organisation will produce the best in contemporary theatre, visual art and film, learning and participation, creative industries and digital innovation.
Leading partner Manchester City Council is overseeing the creation of the new building, which will be a catalyst for the regeneration of the 20-acre First Street site and its neighbourhood, stimulating development and helping to unlock up to 10,000 jobs.
The project team from Cornerhouse, the Library Theatre Company, Manchester City Council and Marketing Manchester are now looking for an agency to work with them to deliver:
A. A brand strategy and brand name for the new contemporary arts organisation that articulates its artistic vision and core values and is relevant, meaningful and connected with its audiences. Strategy deliverables include the brand story, values, positioning, and personality.
B. A forward thinking, inspirational and ready to implement visual and verbal identity that brings the brand strategy to life. Deliverables include a clear brand brief, style guidelines and templates for collateral, designed to ensure the long-term, consistent implementation and management of the brand.
Agencies are invited to submit proposals for one or both of these areas, and joint submissions are also welcomed.
The process will take place in three stages:
An initial credentials submission (via email)
Meetings with longlisted agencies.
Selection of a final shortlist who will be asked to put together a presentation on their approach to the project (creative concepts are not required as part of this presentation).
The closing date for credentials submissions is 12 noon on Friday 16 December.
For more information on this project and to register your intention to enter a submission, please contact Clare Sydney, Head of Marketing and Communications, Cornerhouse on 0161 200 1545. clare.sydney@cornerhouse.org
Download the project brief here using the link in the downloads section on this page.
For media enquiries please contact Truda Spruyt or Iliana Taliotis at Colman Getty on 020 7631 2666, Truda@colmangetty.co.uk