Brand agency announced for Cornerhouse and Library Theatre Company merger

The newly merged Cornerhouse and Library Theatre Company today announce the appointment of Manchester based communications agency Creative Concern to lead the new organisation’s brand strategy. Arts-focused design specialists O Street have been selected to provide creative support.

The merged organisation is scheduled to move to the new site on First Street, central Manchester, in 2014, creating a new multi-artform organisation that will produce, host and support a wide-ranging programme of arts, learning and participation, creative industries and digital innovation.

Creative Concern and O Street will work together with staff, audiences and partners to establish a brand and personality for the new organisation that Manchester can truly be proud of.

Following a detailed three-stage application and selection process Dave Moutrey, Chief Executive, commented:

“The name of the new organisation already seems to be a hot topic! We are delighted to have Creative Concern and O Street on board to develop this creative conversation and to help us work closely with our audiences to find the right name and visual style for our organisation from 2014”.

Steve Connor, Chief Executive of Creative Concern said:

“As a Manchester-based agency we are very much aware of the cultural heritage of Cornerhouse and of Library Theatre Company, and are delighted to have been selected to lead the brand development of this pivotal project.”

A series of interactive workshops with audiences, partners and staff will take place between June and July 2012. The new brand will be revealed in October 2012 and will be fully launched when the organisation moves to its new home in 2014. The Cornerhouse and Library Theatre brands will continue until then.