Are you a creative, content or marketing professional seeking a wider – and more motivated – online audience? Have you encountered search engine optimisation (SEO) in the past, but found it too technical, too expensive, or simply too dull?
In this session, Dan Lukas, director of digital insights agency Needle, introduces an approach to raising engagement with audiences on search engines by optimising your website’s “Four Cs”: Code, Content, Connections and Conversion.
Whether you’re a freelance looking to boost your online presence or a marketeer for an arts organisation, this session will introduce you to the structure and objectives of an SEO strategy. You’ll discover practical techniques, basic tools, and everyday tweaks that you can use to make search work for you.
Who this session is for:
Marketing professionals in the arts and culture sector, content producers (e.g. writers, photographers, film-makers), and other creative communicators.