We’ve teamed up with Metrolink and are going back to school with a creative competition aimed to educate pupils across Greater Manchester about the consequences of anti-social behaviour and fare evasion.
Transport for Greater Manchester and digital engagement agency ucreate have invited 200 schools in areas along the tram network most affected by anti-social behaviour to take part.
Pupils will be asked to create a short television or radio advert to address anti-social behaviour and fare evasion.
Three films will be shortlisted to feature on the big screen here at HOME, selected by a judging panel that includes Jason Wood, our Artistic Director: Film. The winning film will then be showcased across TfGM’s social media channels, including YouTube and Facebook.
Peter Cushing, TfGM’s Metrolink Director says “Rather than going into schools to talk at children, we want to try and change behaviour. We hope to do that through education and engagement, so that if they find themselves in a position where they’re being egged on to commit anti-social behaviour then perhaps they’ll think twice.
We want the adverts to be informative with a real call to action and we’re giving pupils free rein to be creative. We want them to have lots of fun in the process and I’m really looking forward to seeing what they come up with.”
“I think this is a wonderful initiative and a tremendous way of encouraging young people to use their imagination and energy to a creative end. It’s a real honour to be involved in this great project and to be part of the judging panel”, adds Jason.
The deadline for the projects to be submitted is 17:00 on Wed 21 Oct 2015. Watch this space for an update on the winner.